Thursday, June 16, 2011

Parodox of Choice

"In 2006, Nokia alone released 39 new mobile phone models. It would be
a very complicated task to effectively list all of all the mobile devices that could be used for mobile
commerce purposes."


There are 23 types of Pill (oral contraception) for women.

There are roughly 7849 vehicle manufactures globally who have already produced 23, 587, 484 vehicles this year (rolling out 1 completed vehicle every second).



Never before has humankind been confronted with such a staggering abundance of options and variety, of anything, ever. Did you know that the average U.S. grocery store devotes 5 1/2 feet by 12 feet of shelving space for toothpaste alone? If Earth is ever threatened by a hostile, superior alien race, all that's required to have them screaming back to their home planet faster than the speed of light would be to send them to your local grocery store with the following list of items to pick up: Toilet Paper, Tampons, Laundry Detergent, Cereal, Yogurt. B-bye, Klingons!

With such a vast array of options available in just about everything imaginable, the people alive today, by far, are the most happy and content generation since Adam & Eve. Or are we? Well, actually, happiness in the U.S. seems to have hit its peak in the mid 1950's and has been on a steady decline ever since. How is that possible? The reason is because how much we value things depends on what we compare them to. Some of you may recall a time when the phone company leased you (and everyone else) the same phone in one of two colors; they worked perfectly, were never misplaced or accidentally run through the washing machine, were virtually bomb proof, and no one ever gave them a second thought. But, when you are faced with lots of options, it's easy to imagine the attractive features of the alternatives you reject, which,  makes you less satisfied with the alternative that you have chosen. The cost of opportunity (cost of choice) subtracts from the satisfaction we get out of what we choose even when what we choose is terrific.

The fact of the matter is we have been conditioned to expect an endless variety of things at our fingertips that, for the most part, are purposefully manufactured to be dispensable; cheaper to replace than to repair. Sadly, the repercussions of our hyper-consumerism lifestyle has effected more than just the environment, our happiness, and our pocketbooks...it's leeched into our relationships. Don't believe me? What was the divorce rate/disengagement %'s for 2010 again? Think about that the next time you start craving a younger, newer model just because the one you currently have isn't running quite as perfectly as the day it rolled onto the showroom floor. Happy shopping, everyone!